Plant-Based Macaroni Meals : notco 2

Kraft Heinz expands its plant-based offerings in the U.S. with the launch of Kraft NotMac&Cheese, a joint venture with NotCo. This marks the first plant-based product under the iconic Kraft Mac & Cheese brand, catering to consumers who prefer foods made without animal byproducts. Available in Original and White Cheddar flavors, the product is set to hit store shelves during the first week of December.

The introduction of Kraft NotMac&Cheese follows the successful collaboration between Kraft Heinz and NotCo, which previously brought plant-based innovations to the market, including alternatives to sliced cheese and mayonnaise. This joint partnership continues to respond to the growing demand for plant-based alternatives, catering to evolving consumer preferences in the food industry.

Image Credit: Kraft Heinz