Plush Apparel Collabs : Squishmallows x hm

The Squishmallows x H&M collection is a collaborative range of apparel and accessories inspired by the viral plush toys that have captured the hearts of multiple generations. These popular plushies are likened to Beanie Babies for Gen Z and Gen Alpha, and thanks to this collab, fans of all ages can sport styles inspired by the loveable, huggable personalities.

The 42-piece collection for kids and tweens includes everything from hoodies and pajamas to dresses and everyday t-shirts, as well as accessories like slippers and ear muffs. In the Squishmallows x H&M collab, fans with a keen eye will note special additions like Rodry, a yellow bearded dragon Squishmallows plush with a new look.

This apparel and accessories collection inspired by the plush sensation officially launches online on December 7th and in stores globally on December 21st.