Provocative Eco Screensavers : Planet-Saving Screen Savers
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Agency TheOr is taking a provocative approach to encouraging people to protect and preserve the natural world with its Planet-Saving Screen Savers. To bring attention to the fact that devices use 10 times the amount of power on standby mode versus in sleep mode, TheOr created more than a dozen images that can be used as action-provoking screensavers to encourage people to switch off their laptops and TVs when not in use.
The unconventional screensavers include “not-so-scenic” images of animals that have perished and buildings being demolished, each of which serves as a cue to turn off devices, reserve energy and support the well-being of the planet. These downloads come with instructions for applying these screensavers, and TheOr encourages sharing so that others can take action.
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http://www.trendhunter.com/trends/planetsaving-screen-savers