Reese’s Puffs Peanut Butter Lovers

The Reese’s Puffs Peanut Butter Lovers cereal is an upcoming breakfast food product from General Mills crafted with the namesake brand’s signature product in mind. The cereal prioritizes a peanut butter flavor inspired by the Reese’s Peanut Butter Lovers cups that feature a peanut butter inside with a peanut butter creme coating on the outside. The result is a very peanut-forward breakfast product that will pair perfectly with milk to satisfy cravings in the morning hours or as a treat throughout the day.

The Reese’s Puffs Peanut Butter Lovers cereal is a new permanent addition to the brand’s product portfolio and will start hitting store shelves in the US starting in January 2024. The product boasts 15-grams of whole grains per serving with 12 vitamins and minerals.