Repurposed Christmas Gear : lidl 1

In a move to promote sustainability and combat clothing waste during the festive season, Lidl has unveiled a Christmas jumper rental service. The initiative allows customers to rent Christmas jumpers, including bespoke designs featuring the supermarket’s logo, for a nominal fee of £2 per day.

The Christmas jumper rental service is positioned as an eco-friendly alternative to the traditional practice of purchasing festive sweaters that often end up discarded or donated after the holiday season. By offering customers the option to rent these seasonal garments, Lidl aims to encourage a more sustainable approach to holiday fashion while contributing to a charitable cause.

The rental period spans from Thursday to 31 December, with a minimum rental duration of three days.

Notably, all profits generated from this service will be donated to the National Society for the Prevention of Cruelty to Children (NSPCC).

Image Credit: Lidl