Shoppable Commercial Series : add to heart

Consumers’ fervor for holiday season shopping seamlessly converges with their affection for heartwarming romantic comedies in new series from Walmart titled Add to Heart. This 23-part shoppable commercial series is described as a “RomCommerce” that entertains, all the while sharing great deals on items featured on the top of holiday wish lists.

This shoppable series started rolling out in early December on TikTok, Roku and YouTube and it serves up inspiration on everything from furniture and festive decor to fashion. Notably, nearly everything in Add to Heart was sourced from Walmart and customers will have the opportunity to shop for more than 330 products as part of the experience via TikTok’s Video Shopping Ads and Roku’s “Ok to Text” feature.

In the series, viewers are introduced to a New York designer who returns to her hometown for the holidays and sparks fly when she rekindles with an old flame.