Shoppable Virtual Beach Houses : J.Crew Virtual Beach House

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rephrase this content to 3000 words Shoppable Virtual Beach Houses : J.Crew Virtual Beach House фото, картинка, изображение, дизайн

The J.Crew Virtual Beach House is an immersive virtual shop that has six rooms and a separate boathouse for virtual visitors to explore. 3D shopping experience powered by the e-commerce platform Obsess offers unique content in an engaging way, plus gamified elements and a seamless way for shoppers to check out.

In this virtual space, guests can discover all sorts of clothing, shoes and accessories from the brand in themed rooms. For instance, there’s the Floral Room, which showcases Made-in-Spain espadrilles and educates guests on the 14th-century origin of the shoe’s design.

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The experience also includes a Catalog Cover Pop Quiz and a scavenger hunt game, all of which create meaningful touchpoints between consumers and the brand.

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