Slider Ski Resort Giveaways : ‘On A Roll

King’s Hawaiian has launched a comprehensive campaign “On a Roll” across Canada, combining digital and outdoor advertising, retail initiatives, public relations, and social media efforts. The campaign highlights the unique appeal of King’s Hawaiian Original Hawaiian Sweet Rolls, known for their soft, fluffy texture and delightful sweetness.

To mark the campaign’s debut, King’s Hawaiian is collaborating with Chef Dale MacKay for a special event at Blue Mountain Resort in Ontario. On December 16, visitors can enjoy free sliders at a vibrant orange igloo set up at the resort, complete with festive decorations, holiday music, games, and additional giveaways. The celebration continues on December 17 with more activities. Additionally, a national TV commercial will air in Canada around the Big Game in February, further enhancing the campaign’s reach. This initiative aims to create memorable moments and highlight the enjoyment King’s Hawaiian products bring to gatherings.