Slow-Motion Ketchup Races : Slowmaster 57

The quantifier machine that Heinz to evaluate the thickness and consistency of every batch of its ketchup inspired the Slowmaster 57, the world’s first ketchup racetrack. This specially designed miniature model gives any ketchup lover the power to see the brand’s thickness and slowness in action.

Thanks to a uniquely designed ramp with a gradient of 45 degrees over a 20-centimeter track, the race is one that encourages patience as the slow-flowing condiment inches along at “not more than 0.028 miles per hour, which is the maximum speed allowed for authentic Heinz Ketchup.”

Fans can assemble their own Slowmaster 57 ramps with a limited-edition available through selecct e-commerce platforms and specialized gaming cafés.