Special Edition Nigerian Prints : Dye Lab

Heineken entered into a collaboration with Dye Lab to celebrate the renowned beer brand’s 150th anniversary. The partnership has resulted in limited-edition designs centered around the theme ‘Style for the Chairman,’ a term associated with Heineken® in Nigeria. The initiative reflects Heineken’s commitment to celebrating good times and embracing diverse ways people enjoy them.

The collaboration signifies a creative approach to brand promotion, allowing Dye Lab the freedom to interpret the concept of good times through its designs. According to Kola Akintimehin, Senior Brand Manager at Heineken®, “the limited-edition design serves as a collectable item that embodies the spirit of the Heineken® brand and offers customers a tangible symbol of the memorable experiences they can have with the brand.”

Heineken® continues to support Lagos Fashion Week, emphasizing a commitment to creativity, unity, and the shared joy of good times.

Image Credit: Heineken x Dye Lab