Subway The Great Canadian Challenge

The Subway The Great Canadian Challenge is being launched in Canada to encourage consumers to get involved and scoop up some reward points for doing so. The campaign will challenge members of the Subway MVP Rewards program to follow clues in order to reveal QR codes located across the country in major cities. Participants will enter for the chance to win one of 10 grand prizes of 1,000,000 MVP Rewards points, which they can redeem for hundreds of sandwiches or thousands of cookies to satisfy their cravings.

The Subway The Great Canadian Challenge will take place in Vancouver, Edmonton, Saskatoon, Winnipeg, Toronto, Quebec City, St. John’s Charlottetown, Halifax and Fredericton. Fans only need to follow the Subway Canada Instagram page during the contest period to get the clues.

Image Credit: Subway