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Casper, Gilt Groupe, and Stitch Fix are set to launch Yaysay, a feed-based, discovery-oriented shopping app. Recruiting the help of Bethenny Frankel, business mogul and former star of Bravo’s ‘Real Housewives of New York,’ serving as an advisor, Yaysay combines the expertise of digitally native retailers with celebrity insight.
The app employs artificial intelligence (AI) to curate personalized, daily-refreshed feeds of fashion items. Customers are expected to swipe to select desired products, and offers are time-limited until the next refresh. This collaborative venture promises to redefine the online shopping experience, leveraging cutting-edge technology and celebrity influence to create a dynamic and engaging consumer platform.
“With less than 3% online penetration for the off-priced space, Yaysay is filling an important void that consumers desperately need and want,” said Philip Krim, Yaysay co-founder and chairman.
Image Credit: Yaysay
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http://www.trendhunter.com/trends/yaysay