Tech Rebellion Campaigns : Big Tech Rebellion

Lush Cosmetics announced its Big Tech Rebellion at SXSW in March 2023 and in anticipation of Black Friday, the fresh handmade cosmetics company is teaming up with the decentralized movement People vs Big Tech. This initiative will help the movement raise money for its work to “rein in the handful of Big Tech companies that have monopolized the Internet with intrusive surveillance, predatory addictive algorithms, harmful content and echo chambers.”

Customers can support this initiative by purchasing the limited-edition Cloud Bath Bomb from Lush and joining the movement by signing a declaration and banding with others to challenge Big Tech.

In response to global challenges, many people are pausing before plunging into Black Friday shopping. Communities are fostering a collective shift, encouraging each other to reevaluate overconsumption habits, opting for intentional choices and influencing a conscious departure from incessant purchasing.