Toaster Pastry Prediction Platforms : Prop Tarts

In preparation for the first Pop-Tarts Bowl, the beloved toaster pastry brand unveiled the interactive Prop-Tarts fan engagement platform, which will challenge people to make predictions and see how their intuition stacks up. With this platform, fans are invited to test how “Crazy Good” their sense of what’s coming concerning non-game related moments, like what will be dumped on the winning coach’s head and who will take the first bite of the first-ever Edible Mascot.

“Pop-Tarts fans love to debate everything, from their favorite flavor to whether or not to toast,” said Heidi Ray, Senior Director of Marketing, Pop-Tarts, “Prop-Tarts allows fans to get even more immersed in the Crazy Good action and rewards their passion with our iconic pastries.” In fact, Pop-Tarts is putting a million pastries on the line, and each correct prediction provides the opportunity for fans to get free pastries.