Top 100 Drinking Trends in 2023
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Simultaneously, there’s a strong movement towards health and wellness in drinking choices. Low-calorie non-alcoholic brews and plant-based energy drinks are gaining popularity, catering to health-conscious consumers who don’t want to compromise on flavor or functionality. These beverages often come fortified with additional health benefits, aligning with the growing trend of functional drinks.
Sustainability is also a key factor driving consumer choices. Eco-friendly packaging and production methods, as seen in upcycled spirits and sustainable gin brands, reflect an increasing awareness of environmental impacts. Consumers are more inclined towards brands that demonstrate environmental responsibility.
In summary, the 2023 drinking trends highlight a beverage industry that is innovative, health-oriented, and environmentally conscious, responding to the evolving preferences of today’s consumers. For more business innovations in the year ahead, check out Trend Hunter’s 2024 Trend Report.
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