Top 100 New Ventures Trends in 2023
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The consumer packaged goods and fashion sectors did not go untouched by the influence of phygital products, with brands exploring the metaverse and digital twins as a means of adding value to tangible releases.
At the tail-end of 2023, McDonald’s opened the doors to CosMc, a small-format spinoff restaurant concept with a focus on brand-new beverages and serving up a heavy dose of nostalgia. In the QSR industry, companies are also implementing virtual drive-thru windows, fully autonomous restaurants and underground delivery systems for mobile orders.
For more new ventures and a preview of innovations ahead, check out Trend Hunter’s 2024 Trend Report.
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http://www.trendhunter.com/slideshow/2023-new-venture-trends