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Vegan Sportswear Pop-Ups : Hylo Athletics

Vegan Sportswear Pop-Ups

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Vegan-certified sportswear brand Hylo Athletics opened the doors to a summer pop-up at Harrods that includes a place where customers can recycle their old pairs of shoes. For a limited time, people can visit to familiarize themselves with Hylo Athletics’ range of innovative trainers, and drop off used pairs of trainers from any brand to receive a credit that can be put toward a sustainable footwear purchase. With a 20-pound credit, consumers can invest in one of Hylo Athletics’ models made from bio-based materials like corn, wood pulp, mushrooms or sugarcane.

Treading lightly on the earth is a focus in the design of the pop-up itself, and the setup makes the most of materials that are recyclable, biodegradable or reusable in some capacity. All pieces are demountable and bound with reusable strap systems that eliminate the need for glue or other fasteners.

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